Description

MORE COLORS ON THE WAY…

Struggling with hair-dye allergies or sensitivity?
Henna does not work well. This is not henna: it’s more. Many people who react to conventional chemical dyes give up on vibrant, reliable color altogether — or settle for the unpredictable results of 100% pure henna. We created a gentler alternative. Our dye combines the natural staining power of premium henna with a carefully formulated boost that delivers rich, consistent, long-lasting color — without the full chemical load of traditional permanent dyes.

How it works

• We use only the youngest, highest-lawsone leaves from the upper canopy of the henna plant for maximum natural pigment.
• A proprietary plant-based supplement enhances the henna’s color yield far beyond what pure henna can achieve on its own.
• Finally, we add the smallest effective amount of synthetic color precursors needed to reach true, vibrant shades and excellent gray coverage.

The result: a formula that is 80–85% plant-derived and 100% permanent, with dramatically less synthetic dye content than conventional box dyes.

Important safety information

Ingredients: Natural Henna Powder, Amla Powder, Shikakai Powder, Citric Acid, Sodium Perborate, p-Phenylenediamine.

Yes — our formula does contain a very small amount of PPD and related compounds (far less than traditional oxidative dyes). For many people with mild to moderate sensitivity, this reduced level is tolerated very well and finally lets them enjoy rich, predictable color again. However, PPD can cause serious allergic reactions in some individuals, even in tiny amounts. If you have ever had a strong reaction to hair dye, or if you know you are highly sensitive/allergic to PPD:

Please perform a patch/sensitivity test 48 hours before full application. Full instructions are included in every box (and below). We never want you to take unnecessary risks. Your safety is more important than any sale. Thousands of people who thought they “could never dye their hair again” are now happily using our dye. If you’ve been stuck with pure henna’s limited palette and muddy results, this may be the solution you’ve been waiting for — as long as you confirm it’s safe for you first.

Click here for patch test instruction.

A few quick answers to questions we’ve received so far:

Q. Why is there so much product in the pouch?
A. Our formula is about 80% plant-based and uses mostly natural ingredients. Plant-derived components naturally take up more volume than synthetic chemicals, so the package looks fuller. The cheapest and easiest way to make hair dye is to use 100% synthetic chemicals — but we’re intentionally avoiding that as much as current technology allows.

Q. It’s expensive. Do you offer coupons?
A. Creating a high-quality, mostly natural hair dye like this comes with real costs — we can’t match the ultra-low prices of fully chemical dyes (which often retail for just a few dollars). We believe most people prefer fewer harsh chemicals when the option exists.
That said, we understand prices are high right now. If you purchase directly from us 3+ times, feel free to reach out — we happily provide coupons and special offers for our repeat customers.

Q. After coloring, do I have to wait before washing my hair with shampoo?
A. When it’s time to rinse the dye out, use water only at first. For the best, richest color development, wait at least 24 hours before using shampoo — 48 hours is even better if you can manage it. (You can skip shampooing altogether if you prefer.)
This waiting period isn’t strictly required, but it’s highly recommended because the 80% natural portion of our formula continues to develop and bond more deeply during that time.