If you value the benefits of our 80% natural, low-chemical load hair color, it is very important that you purchase either directly from us or from one of our authorized resellers.
We recently discovered counterfeit versions of our product — including copied labels and packaging — being sold on platforms like Alibaba, SHEIN, and other networks. Some unauthorized sellers are also offering what appears to be our product.
Unlike fashion knockoffs, hair color is applied directly to your body. Counterfeit versions do not use our proprietary formula or our carefully vetted sourcing and production partners in India. They may contain unknown ingredients or much higher chemical loads.
To protect your hair and your health, we strongly recommend purchasing only from the authorized sellers listed below.
This list is updated regularly. Always check fuelthearmy.com/verify
Thank you for choosing the real thing and trusting us with your hair.
Questions? Reach out to our support team anytime.