Featured Products

FUEL THE ARMY™ Foundation Stick SPF 15. Hypoallergenic. Creme foundation in an easy-to-use stick. Rich, creamy finish with buildable coverage from ... more info

FUEL THE ARMY’s™ HD MASCARA brings every lash into sharp, high-definition focus. Ours is truly a “lash-loving” formula. This formula combined ... more info

FUEL THE ARMY™ Invisible Blotting Powder.  A shine-free, no-color finish. Formula won't cake, dry out skin--or alter the shade of foundation.

Water-resistant, pigment-rich formula stays put until you take it off. Infused with a 100% natural algae that helps stimulate hair follicles to ... more info

This gel eyeliner is smooth, smudge-proof, and easy to apply. Intense color, long-lasting, excellent coverage and an extremely high-shine effect are ... more info

Hypoallergenic. Long Lasting/SW Mascara lavishes lashes in rich, luminous color that won't flake, clump or smudge. It dries quickly,  glides on with ... more info

Super long lasting and smudge proof creme liner. Create perfect lines without tugging on delicate eye lids. Use with Precision Flat Liner Brush.

"FUEL THE ARMY™ cosmetic shadows allow me to create photo-ready looks from natural to classic to bold. The unique array of finishes -- from mattes ... more info

"FUEL THE ARMY™ cosmetic shadows allow me to create photo-ready looks from natural to classic to bold. The unique array of finishes -- from mattes ... more info

FREE OF PARABENS, PHTHALATES, TALC, OIL, SULFATES, GMO OR GLUTEN. FORMULATED WITHOUT ALCOHOL, BARLEY, CORN, OATS, RYE, SOY, SPELT OR WHEAT. NOT ... more info